Privacy Policy

TextAuto.ca ("TextAuto", "we", "us", or "our") helps people in Edmonton and across Alberta buy and finance vehicles by text, without phone calls. This policy explains what personal information we collect, how we use and share it, and the choices you have. By using textauto.ca or submitting a form, application, or text message to us, you agree to the practices described here.

Information We Collect

We collect information you provide directly, such as when you submit the lead form, credit application, or send us a text message:

• Contact details: name, phone number, email address.
• Vehicle interest: what you're looking for, budget, trade-in details.
• Credit application details: current and previous address, employment, income, and related information you submit when applying for financing.
• Communications: the content of texts, calls, and messages you send us.
• Technical data: IP address, browser/device type, pages visited, and referral source, collected automatically via cookies and similar technologies.

How We Use Your Information

• To respond to your inquiry and follow up by text, call, or email.
• To process and submit financing/credit applications to our lending partners.
• To match you with suitable vehicles and financing options.
• To operate, maintain, and improve our website and services.
• To measure ad performance and understand how visitors use our site.
• To meet legal, regulatory, and contractual obligations.

Text Message (SMS) Consent

By submitting your phone number through our website or otherwise contacting us, you consent to receive text messages from TextAuto.ca related to your inquiry, vehicle search, or financing application. Message and data rates may apply, and message frequency varies. Reply STOP at any time to opt out of text messages, or HELP for assistance. Text messaging consent is not shared with third parties or affiliates for marketing purposes, and is not a condition of any purchase.

Cookies & Analytics

We use cookies and similar tools to run our site and measure marketing performance, including:

• Google Analytics & Google Ads — to understand site traffic and measure ad conversions.
• Meta (Facebook) Pixel — to measure the performance of our Facebook/Instagram ads and build ad audiences.

These providers may set their own cookies and process data under their own privacy policies. You can control cookies through your browser settings, and opt out of interest-based Google and Meta advertising through Google Ads Settings and Meta Ad Preferences.

How We Share Your Information

We do not sell your personal information. We share it only:

• With lenders and financing partners, solely to process a credit or financing application you submit.
• With service providers who help us operate our site, hosting, and email/SMS delivery, under obligations to protect your data.
• With Meta and Google, in aggregated or hashed form, for advertising measurement as described above.
• When required by law, regulation, or legal process.

Data Retention

We retain your information for as long as needed to respond to your inquiry, service your financing application, and meet legal or regulatory recordkeeping requirements, after which it is deleted or de-identified.

Data Security

We use reasonable administrative and technical safeguards to protect your information, including restricted, authenticated access to our lead management system. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

Your Rights & Choices

Under Canada's privacy laws (including PIPEDA) and Canada's Anti-Spam Legislation (CASL), you may:

• Request access to, or correction of, the personal information we hold about you.
• Withdraw consent to future contact by texting STOP or emailing us at the address below.
• Ask us to delete your information, subject to legal recordkeeping requirements.

Children's Privacy

Our services are intended for individuals who are at least the age of majority in their province. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this policy from time to time. Changes take effect when posted on this page, with the "Effective date" above updated accordingly.

Contact Us

Questions about this policy or your personal information can be directed to: